Phoxpop: Magazine art direction

Phox Pop magazine is 90 advertising-free pages of stories about thinkers, seekers, makers and doers that the creator Amy Freeborn, admires. She writes about their work with a nod to the past, filtered through a contemporary lens. Issue one’s articles include a journey through the history of a “heathenish liquor” that brought inspiration to 17th Century London, the forgotten feminine origins of beer, and a typographic tale of love, hate, hide and seek.

Haus of West was commissioned to do the branding, as well as the layout and art direction. So far the reception has been overwhelming, so issue 2 is already in the pipeline.


Client: Phox Pop Magazine
Brief: Branding, Layout, Art Direction
Medium: Print
Year: 2015